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Hisense led M.Video TV sales during World Cup surge
M.Video says TV and console sales rose 15% during the football World Cup, with Hisense leading by revenue and Hi and Sber topping unit sales.
Image: ITzine
Russian retailer M.Video says TV and game console sales rose by 15% during the football World Cup compared with the previous month. The retailer’s data shows a split between what drove the most revenue and what sold the most units.
By revenue, the top five TV models were:
- Hisense 55U7S
- Hisense 50E7S
- Hisense 43E7S
- TCL 55C6K
- TCL 55C7L
By units sold, the ranking looked different. The top five were:
- Hi HT-32H01FB
- Sber SDX-32H3113
- Hisense 43E7S
- Hisense 50E7S
- Hisense 55U7S
According to the retailer, shoppers preparing for a run of matches tended to focus less on features and more on screen size and price, especially when replacing an older set. The strong showing from 32-inch models from Hi and Sber suggests broad demand for cheaper TVs aimed at kitchens, bedrooms, or summer homes.
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M.Video also pointed to Hisense being an official sponsor of the football World Cup, which kept the brand highly visible throughout the tournament.
Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via ITzine
