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Face AI speeds up video face swaps to under a minute

Face AI says its upgraded video face swap now processes queued clips in under a minute, with better tracking and expression mapping.

Image: TNW

Face AI has rolled out a major update to its video face swap feature, promising faster processing, improved facial tracking, and better expression preservation for short-form video creators.

The Los Angeles-based platform said on Friday that the new model handles changing lighting, shifting camera angles, and partial face occlusions such as glasses and hats more reliably. It also aims to keep swapped faces stable throughout a clip, capturing head movements and micro-expressions including blinks and smiles.

A key change is speed: queued videos now process in under a minute, according to the company. Face AI is pitching the tool at creators making videos for TikTok, Instagram Reels, and YouTube Shorts, especially users who want face swap effects without needing editing skills.

The platform is free and requires no signup. Face AI said revenue from its paid tiers supports further development of its facial recognition and AI rendering pipeline.

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The update also lands as regulators and platforms tighten scrutiny of face-swapping tools. ByteDance recently added deepfake safeguards to its own AI video tool, blocking face swaps based on real people’s images entirely. That underscores the tension around the same technology Face AI is making easier to use.

Face swap tools remain stuck in a grey area between creative use and misuse. China began a months-long enforcement campaign earlier this year targeting AI-enabled face swapping linked to fraud and impersonation. Face AI presents its product as a content creation tool rather than a deceptive one, but the underlying technology is the same.

Tomas Berg

Computing Editor

Tomas lives in the terminal. He covers chips, laptops, and operating systems with a focus on performance and efficiency. He reads kernel changelogs the way other people read fiction, and he's always on the hunt for the perfect mechanical keyboard switch. If it processes data, Tomas has an opinion on it.

via TNW

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