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Hisense led TV sales in Russia during World Cup spike
M.Video says TV and console sales rose 15% month over month during the football World Cup, with Hisense 55U7S topping revenue.
Image: iXBT
M.Video says sales of TVs and game consoles climbed 15% month over month during the football World Cup, with Hisense models leading demand among Russian buyers.
The top TV by revenue was the Hisense 55U7S. Also among the five best-performing models by sales value were the Hisense 50E7S, Hisense 43E7S, TCL 55C6K, and TCL 55C7L. M.Video noted that Hisense is an official sponsor of the football World Cup.
By unit sales, demand remained strong for more affordable 32-inch TVs. The five most popular models in that category included:
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- Hi HT-32H01FB
- Sber SDX-32H3113
- Hisense 43E7S
- Hisense 50E7S
- Hisense 55U7S
Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via iXBT
