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Netflix buys InterPositive for $587 million
Netflix has completed its $587 million cash acquisition of Ben Affleck’s AI filmmaking startup InterPositive, first announced in March.
Image: r/Futurology
Netflix has completed its $587 million acquisition of InterPositive, the Ben Affleck-owned startup focused on AI-powered filmmaking tools, according to the company’s latest Form 10-Q. The deal was first announced in March, and Bloomberg had previously reported that Netflix could pay as much as $600 million. The filing confirms the final purchase price and that it was paid in cash.
Affleck launched InterPositive in 2022. The company offers filmmakers tools to build their own AI model using production dailies to refine post-production work, including visual effects, mixing, and relighting shots. At the company’s launch, Affleck said the goal was to preserve “what makes human storytelling human, which is judgement” and to “protect the power of human creativity.”
The acquisition lands as Netflix expands its use of AI across production. In a recent shareholder newsletter, the company said it had used AI on “300 movies and shows” in 2026, including the docuseries The American Experiment. According to Variety, Netflix co-CEO Ted Sarandos said the tools helped create accompanying visual elements “twice as fast and at half the cost of previous options.”
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That push has triggered backlash from some subscribers and online commenters, especially around what it could mean for jobs in post-production and visual effects. A Reddit user cited by TechRadar argued that moves like this are “literally just a mass layoff,” adding: “We do not want this. Humans are artists”.
TechRadar also points to wider frustration with Netflix’s strategy, including its interest in online video formats and its upcoming Wonka-themed show, which the outlet says uses technology to recreate the voice of Gene Wilder from the original 1971 film.
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Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via TechRadar
