• 3 min read
OpenAI Is Selling a $70 ChatGPT Basketball
OpenAI’s new $70 ChatGPT basketball is part of a broader push into branded merchandise, hardware, and devices beyond the app.

Image: Mashable
OpenAI now wants a presence on your desk, in your closet, and on the court. The company is selling a $70 ChatGPT basketball through Supply Co., its online shop for clothing, collectibles, desk accessories, and limited-edition hardware.
The ball is part of “Pause. Play. Prompt.”, a campaign built around the idea that creativity does not have to stay on a screen. OpenAI pitches it as a prompt to step away from technology, with ideas arriving between pickup games. It is also, simply, a basketball: a standard Size 7 model made entirely of rubber, with no sensors, connectivity, or embedded tech.
That oddity makes more sense in the context of Supply Co. According to its home page, the brand “documents the visual culture surrounding intelligent systems.” OpenAI says it began as a small internal merch operation, after employees became attached to items such as collectible cards, graphic hoodies, and blue folding chairs. Those objects, the company says, became “material embodiments of company culture.”

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What OpenAI is selling through Supply Co.
The current store includes:
- a $40 “Good Research” T-shirt
- a $50 ChatGPT long-sleeve shirt
- a $100 Codex hoodie
- a $40 Blossom hat
- $15 socks
- a $45 embroidered tote featuring Bloop
- a $25 Nalgene bottle
- a $175 Research Half Zip made from Portuguese cotton fleece
OpenAI’s archive has gone further, with past products including a rice cooker, dinner plates, a wooden checkerboard, a tape measure, earplugs, a hair claw, a Raspberry Pi kit, a soccer jersey, active shorts, flying discs, folding chairs, and an earlier Blossom basketball.
Codex Micro and OpenAI’s hardware ambitions
The shop also includes a device tied directly to OpenAI software. Codex Micro, priced at $230, is a desktop controller made with Work Louder, a hardware company known for customizable mechanical keyboards and shortcut devices. OpenAI calls it a “command center for agentic work.”
It is designed for people using Codex, OpenAI’s coding agent, to manage multiple tasks at once. Its illuminated Agent Keys show whether an agent is thinking, running, waiting, or finished, while a joystick can launch workflows such as reviewing pull requests, debugging errors, and refactoring code. Other controls handle accepting or rejecting changes, starting a new chat, recording spoken instructions, and adjusting how much reasoning Codex applies. The device connects over Bluetooth or USB-C, works with Mac and Windows, and was offered with either clicky or silent mechanical switches before selling out.
OpenAI’s ambitions go beyond desktop accessories. A July 14 Bloomberg report said the company is developing a portable device that reportedly resembles a smart speaker without a screen. It could answer questions, play media, respond to messages, and control smart-home devices through ChatGPT, using cameras and sensors to understand what is happening around the user.
The company has invested heavily in that effort. In 2025, OpenAI acquired Jony Ive’s startup io for about $6.5 billion, and LoveFrom is helping develop the product alongside OpenAI researchers, engineers, and former Apple employees. Apple has sued, claiming OpenAI used confidential information to accelerate its hardware plans; OpenAI says it has no interest in Apple’s trade secrets. The claims remain unproven, and the device still has no announced design, price, or release date.
Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via Mashable


