• 2 min read
Reelful turns camera rolls into social videos
The new iOS app Reelful uses AI to turn photos and clips into TikTok- and Reels-style videos, with pricing from $15 for five videos.
Image: TechCrunch
A new iOS app called Reelful is pitching itself as a faster way to make short-form social videos from the photos and clips already sitting in your camera roll. The app automatically turns that material into polished TikTok- and Instagram Reels-style posts, targeting people who want to publish regularly but do not want to spend hours in traditional editing software.
Reelful was founded by Kate Deyneka, a former Snapchat machine learning engineer who helped develop video and image models. The startup is currently part of a16z’s Speedrun program. Deyneka told TechCrunch she built the product around a familiar problem for founders and other busy professionals: they have plenty of content, but not enough time to turn it into something publishable.
“I want to post more on Instagram, TikTok, YouTube Shorts, but video editing takes a lot of time, so much time that I do not even want to spend it because I have a lot of things going on in my life, especially now as an early-stage founder.”
The workflow is simple. Users enter a prompt describing the story they want to tell — such as a travel recap, product demo, or event highlight — record a 30-second sample to create a voice clone, and then choose photos and videos from their camera roll. Reelful then plans the video, writes the script, adds an AI voiceover, and assembles the final cut with captions, music, and sound effects.
Recommended reading
3.2M Instacart Orders Reveal the Weirdest Grocery Combos
The app can also animate still images into short AI-generated clips. TechCrunch gives one example: a photo of someone cutting a mango can be turned into a brief video showing the fruit being sliced. Those AI-generated clips include a watermark indicating they were created with AI. After generation, users can keep editing by chatting with the app to swap music, revise the script, or change other parts of the video.
For now, Reelful is focused on founders and business owners trying to build a personal or company brand online. Deyneka also pointed to small businesses, such as a Bay Area salon, that may already have plenty of raw material but lack the time or staff to package it into polished social content.
Reelful offers both one-time purchases and subscriptions:
- 5 videos for $15
- 15 videos for $43
- 33 videos for $90
- Creator: $25/month for 10 videos
- Pro: $50/month for 25 videos
- Studio: $100/month for 60 videos
The app is currently available only on iOS, with Android and web versions planned for the future.
Computing Editor
Tomas lives in the terminal. He covers chips, laptops, and operating systems with a focus on performance and efficiency. He reads kernel changelogs the way other people read fiction, and he's always on the hunt for the perfect mechanical keyboard switch. If it processes data, Tomas has an opinion on it.
via TechCrunch
