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Rutube hits 29 billion views in first half of 2026
Rutube says first-half 2026 views reached 29 billion, while daily active users rose 18% year over year to 20.4 million.
Image: iXBT
Rutube says its audience metrics grew across the board in the first half of 2026, with total views reaching 29 billion from January to June — up 10.4% from a year earlier.
According to the press service for the digital assets of Gazprom-Media Holding, the platform’s average daily active users (DAU) climbed 18% year over year to 20.4 million. Average monthly active users (MAU) rose by about 5% to 82.3 million.
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Average time spent on the platform per user per day increased 10% to 63 minutes. The number of channels also grew 19%, reaching 5 million.
The company linked the gains to a broader content library, growth in its creator community, user experience improvements, and continued development of the platform for viewers, content creators, and advertisers.
Culture Editor
Maya explores gaming, streaming, and the internet as a place where people actually live. From deep-dives into creator economies to the anthropology of digital communities, she tracks platform drama and cultural shifts so you don't have to. She believes the best tech stories are fundamentally about human behavior.
via iXBT
