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Google Images gets a Pinterest-like home feed
Google is redesigning Google Images with a personalized visual feed and saved collections, while adding image generation to AI Overviews.
Image: Gizmodo
Google Images is getting its biggest homepage redesign in years, and the new look borrows a lot from Pinterest. Announced as part of the product’s 25th anniversary, the update replaces the familiar mostly white page and centered search bar with a personalized, real-time gallery of images pulled from across the web.
Google traced the origins of Google Images back to the surge of interest in the green Versace dress Jennifer Lopez wore to the 2000 Grammy Awards. In a blog post, Brad Kellett, Senior Engineering Director for Search, said the spike made clear that users wanted visuals, not just text links.
“People didn’t just want to read about the dress—they wanted to see it.”
Google launched Google Images in July 2001, later adding search-by-image in 2011 and integrating Google Lens into Search in 2018.
On the redesigned homepage, signed-in users will see a stream of images tailored to their interests before they search for anything. They’ll also be able to save images into collections, which appear as tabs above the main gallery. Google is clearly pushing Images beyond one-off lookups and toward discovery for areas like fashion, interior design, art, party decor, and vacations.
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The new homepage starts rolling out over the coming weeks to desktop users in the United States in English.
Google also said it is bringing image generation into AI Overviews using its Nano Banana model. The company says the tool can create a custom image from a text prompt when a user wants something highly specific that may not already exist online. That feature will also roll out over the coming weeks in English across all regions that already support image creation through AI Mode.
The Pinterest comparison is hard to miss. Pinterest has been adding its own AI features, including a shopping assistant, AI-powered board upgrades, and controls for how much AI-generated content users see. Last month, the company also announced a $4 billion agreement to use Amazon Web Services infrastructure and chips to train and run its AI models through 2031.
Culture Editor
Maya explores gaming, streaming, and the internet as a place where people actually live. From deep-dives into creator economies to the anthropology of digital communities, she tracks platform drama and cultural shifts so you don't have to. She believes the best tech stories are fundamentally about human behavior.
via Gizmodo
