• 2 min read
Kodak’s $35 EC35 makes disposable cameras reusable
Kodak’s new EC35 is a $35 reusable 35mm point-and-shoot with a fixed 24mm f/10 lens, built-in flash, and seven color options.
Image: Gizmodo
Kodak has launched a $35 film camera that strips the point-and-shoot formula down to the basics. The new EC35, available now, is pitched as a practical alternative to disposable cameras: cheap, simple, and reusable.
Its specs are as minimal as the price suggests. The 35mm camera uses a 24mm acrylic lens, a fixed f/10 aperture, and a 1/100 shutter speed—roughly the same kind of setup found in disposable models such as Fujifilm’s QuickSnap. It also includes a built-in automatic flash, manual wind and rewind, and runs on one AAA battery, which Kodak includes in the box alongside a roll of film.
The main advantage over a disposable is straightforward: you can reload it. Instead of tossing the camera after one roll, users can keep extra 35mm film on hand and keep shooting. Kodak also added a slide cover to protect the lens and help prevent accidental shots in a pocket or bag.
The EC35 comes in Midnight Black, Vanilla White, Butter Yellow, Lavender, Powder Blue, Blush Pink, and Avocado Green. According to Gizmodo, about half of the colors had already sold out at the time of writing.
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Gizmodo frames the camera as a clear play for Gen Z, a group increasingly drawn to analog photography and the look of film over heavily processed smartphone images. Kodak and Fujifilm have both expanded their beginner-friendly film camera lineups, suggesting renewed interest in film is becoming a sustained business trend rather than a short-lived revival.
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via Gizmodo
