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Netflix says 300 titles used GenAI in 2026
Netflix told shareholders that 300 movies and shows used generative AI in 2026, mainly in post-production and app recommendation features.
Image: TechRadar
Netflix says 300 movies and shows used generative AI in 2026, according to a July 16 shareholder letter obtained by Kotaku. The company said the tools are now integrated across projects from concept development and pre-visualization to filming and post-production, with most use in post.
In the letter, Netflix said it is using AI to speed up production and cut costs.
“We are increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost than traditional methods.” “In some cases, productions would have had to leave out key shots and sequences in the absence of GenAI technology.”
Netflix cited The American Experiment as an example, saying generative AI was used to “enhance crowds, historical battle sequences, and worldbuilding establishing shots.”
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The company also said AI is expanding beyond production. Netflix plans to use LLMs and other AI tools inside the app to improve title discovery and better understand member preferences.
The disclosure arrives as Netflix faces criticism over other decisions, including show cancellations. The Boroughs was recently canceled after one season, and the company has also drawn backlash for using an AI-generated voice of the late actor Gene Wilder in a new reality show, a move TechRadar editor at large Lance Ulanoff called “too far.”
For viewers already frustrated with Netflix’s programming strategy, the new shareholder letter adds another flashpoint: the company is making AI a standard part of how it builds both its productions and the product people use to watch them.
Computing Editor
Tomas lives in the terminal. He covers chips, laptops, and operating systems with a focus on performance and efficiency. He reads kernel changelogs the way other people read fiction, and he's always on the hunt for the perfect mechanical keyboard switch. If it processes data, Tomas has an opinion on it.
via TechRadar
