• 2 min read
Samsung cuts 739 New Jersey jobs for Texas HQ move
Samsung notified 739 New Jersey workers as it shifts its US consumer HQ to Texas by the end of 2026.

Image: TNW
Samsung has told 739 employees at its Englewood Cliffs, New Jersey campus that they must either relocate to Texas or look for work elsewhere, according to a Worker Adjustment and Retraining Notification filing with the state.
The move is strikingly fast. Samsung opened the glass-fronted Englewood Cliffs headquarters in September 2025 to replace its long-time Ridgefield Park base, which it had used since 1992. Now, less than a year later, the company is shifting Samsung Electronics America — the unit that sells phones, TVs, displays, and home appliances in the US — to Texas by the end of 2026.
Samsung employs about 1,200 people in New Jersey, meaning the 739 affected roles account for nearly 62% of the site. All were notified on 30 June as part of what the company called an “enterprise-wide reduction in force.” Samsung has argued the cuts should be seen as a relocation, not a downturn-driven layoff, and said a majority of affected employees received relocation offers rather than termination notices.

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“This process may lead to changes in our workforce structure, such as employees who are unable to relocate.” “This exercise is meant to foster stronger collaboration and optimise the organisation.”
More US roles are affected
New Jersey is not the only site hit. Reporting on the move points to roughly 100 more roles being cut at Samsung’s Plano, Texas campus and about 179 at Samsung SDS America in Ridgefield Park.
The public filing exists because of the WARN Act, which requires large employers to give 60 days' notice of mass layoffs. Samsung has not disclosed severance terms for workers who decline to move, or how many relocation offers it expects employees to accept.
The timing highlights a widening split inside Samsung. While its chip business posted around 89 trillion won in group operating profit for the second quarter — a record and nearly a 19-fold increase from a year earlier, driven by demand for high-bandwidth memory used in AI data centres — its mobile and consumer electronics operations have faced weaker smartphone sales and higher memory costs.
That contrast has become harder to ignore. The boom in Samsung’s memory business, which helped push its market value above $1tn earlier this year, has not carried over to the divisions selling Galaxy phones and appliances, where competition from Apple and tighter margins remain intense.
State officials have said little so far. Englewood Cliffs is in the district of Representative Josh Gottheimer, whose office had not issued a public response by the time the filing became public. For affected workers, the key decision now is simple and difficult: stay in New Jersey or move to Texas before the end of the year.
Enterprise Editor
Marcus follows the money. He covers enterprise software, cloud architecture, and the tectonic shifts in Big Tech strategy. He translates dense earnings calls and complex M&A activity into actionable insights about where the industry is actually heading. If a tech giant makes a silent pivot, Marcus is usually the first to notice.
via TNW


