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TikTok tests creator tool for AI deepfakes
TikTok is piloting an opt-in tool that scans for unauthorized AI likenesses and lets some US creators report suspected deepfakes.
Image: The Verge
TikTok is testing a new opt-in tool that scans for unauthorized AI-generated likenesses of creators and lets them report suspected deepfakes to the company. The feature is currently being tested with some US creators, according to TikTok US spokesperson Zachary Kizer, after social media consultant Matt Navarra spotted it.
Creators in the test must first verify their identity through Jumio. That process includes a real-time selfie scan and an ID check. Kizer told The Verge that TikTok does not retain ID documents, and that facial data is used only for likeness matching and to help identify potential unauthorized uses of a creator’s likeness.
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Once verified, TikTok’s system scans for AI-generated content that may be using that creator’s likeness. Creators can then review what the system finds and choose whether to report unauthorized posts or accounts.
The move puts TikTok alongside YouTube, which has been developing a similar feature and recently expanded it to all adult users.
Culture Editor
Maya explores gaming, streaming, and the internet as a place where people actually live. From deep-dives into creator economies to the anthropology of digital communities, she tracks platform drama and cultural shifts so you don't have to. She believes the best tech stories are fundamentally about human behavior.
via The Verge
