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Yandex to Open First Offline City Space in November
Yandex 01 will open in November near Kursky Rail Terminal with 10,000+ square meters of tech, culture, retail, and free events.
Image: iXBT
Yandex plans to open its first urban offline venue, Yandex 01, in November at the Chkalov Gallery on Kursky Rail Terminal Square. The project will span more than 10,000 square meters across three floors, combining technology, cultural venues, educational projects, stores, and leisure areas.
Visitors will get personalized recommendations to help them choose events and build a route through the space based on their interests. According to the announcement, the algorithms will also be able to account for the preferences of people who have never used Yandex services before, analyzing their choices during the visit.
The venue will include spaces for Yandex Music, Kinopoisk, Yandex Education, Yandex Afisha, the Yandex Factory store, an Alice technology showroom, and an interactive Yandex Go zone. It will also house the first store for the Smyslovaya 226 book community, along with a coffee shop and lecture hall. Most events will be free.
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The concept is designed to let the space shift functions throughout the day: venues can host lectures in the morning and concerts or other events in the evening. The architectural concept was developed by Alexey Kapitanov, with further design by Vox Architects. The project is led by Anastasia Tarasova.
Culture Editor
Maya explores gaming, streaming, and the internet as a place where people actually live. From deep-dives into creator economies to the anthropology of digital communities, she tracks platform drama and cultural shifts so you don't have to. She believes the best tech stories are fundamentally about human behavior.
via iXBT
