• 2 min read
Hasbro and Nintendo bring Zelda toys in 2027
Hasbro and Nintendo have signed a multi-year Zelda toy deal. The first three 6-inch action figures will debut at San Diego Comic-Con 2026.
Image: Mashable
Hasbro and Nintendo are launching a new multi-year licensing partnership focused on The Legend of Zelda, with the first products due in 2027. Before that, fans will get an early look at the line at San Diego Comic-Con 2026, running July 23-26, where the first three 6-inch action figures will be unveiled.
Hasbro has not shown the figures yet, but it said the first wave will consist of three 6-inch-scale collectibles based on The Legend of Zelda. More details on the lineup are expected closer to the toys' 2027 release.
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery. By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
Specific characters have not been announced. Still, the partnership is centered on one of Nintendo’s longest-running series, and Mashable notes fans will likely be watching for characters such as Link, Princess Zelda, and Ganondorf.
Recommended reading
Aston Martin puts Dreadnought into Modern Warfare 4
The deal, announced on July 16, is the first major toy partnership between Nintendo and Hasbro for The Legend of Zelda. Nearly 40 years after the first game launched in the U.S., the franchise remains one of Nintendo’s biggest properties.
Culture Editor
Maya explores gaming, streaming, and the internet as a place where people actually live. From deep-dives into creator economies to the anthropology of digital communities, she tracks platform drama and cultural shifts so you don't have to. She believes the best tech stories are fundamentally about human behavior.
via Mashable
