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Samsung is opening a foldables pub in London
Samsung’s two-day Fold Inn pop-up hits London on July 24 and 25, mixing a themed pub with Galaxy Z hands-on demos and custom drinks.
Image: Mashable
Samsung is turning its Galaxy Fold branding into a real London pub for two days only. The company says The Fold Inn will open on July 24-25, combining a classic British pub setup with hands-on access to its latest Galaxy Z foldable phones.
The pop-up is designed as both a product showcase and a themed venue. At the center is a fold-inspired bar based on the design language of Samsung’s foldable devices, alongside a custom drinks menu tied to the “personality and features” of the newest Galaxy Z lineup, according to Samsung.
Visitors will also be able to try Samsung’s newest foldables inside what the company describes as an immersive space meant to feel both distinctly London and unmistakably Samsung.
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The Fold Inn will be open at 15 Bateman Street, London, W1D 4AQ, UK during these times:
- Friday, July 24: 11 a.m. to 8 p.m. BST
- Saturday, July 25: 11 a.m. to 8 p.m. BST
For Samsung, it’s a marketing stunt built around foldables. For London visitors, it’s also one of the stranger pop-ups on the calendar this month.
Gadgets Editor
Eli is obsessed with the tangible future. He reviews phones, wearables, and everything with a battery. Known for his rigorous testing protocols and unabashed teardowns, Eli has broken more review units than he cares to admit, all in the name of discovering the truth about durability and repairability.
via Mashable
