OnePlus exits the US and Europe, Oppo fills the gap

OnePlus has officially announced that it will stop launching new products in Europe and North America, marking an exit from those markets.

The company said its “hearts are full of sorrow and mixed emotions” as part of what it described as an active global strategy.

“Today our hearts are undoubtedly full of sorrow and mixed emotions. As part of an active global strategy, OnePlus has decided to conclude the launch of new products in Europe and North America.”

A notice has appeared in the OnePlus store informing customers about the change, while products including the OnePlus 15 are still available to buy. According to the source, those devices are expected to sell through and are unlikely to be restocked as the store changes its operations.

In Europe, Oppo will replace OnePlus. In the US, however, there is no replacement yet. As a result, Oppo is effectively leaving the US market as well.

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For India, OnePlus says the country remains “one of the most important markets” for the company and continues to show “unwavering” support. But the source also says reliable sources dispute that claim, reporting that OnePlus plans to wind down its operations in India at the beginning of next year.

OnePlus pushed back on that reporting, saying that “our actions speak louder than speculation” and pointing to recent and upcoming product launches in India.