OnePlus set to exit India as Oppo narrows global push

OnePlus is not just pulling back from the US and Europe. A new Bloomberg report says the Oppo brand will also leave India, with the broader retreat unfolding through 2027.

According to Bloomberg, the company’s move out of Western markets is only the first phase of a much larger global restructuring. Sources familiar with the matter told the publication that Oppo ultimately plans to shut down OnePlus operations across most of the world, including India, sometime in 2027. China is expected to remain the only market where the OnePlus brand continues operating normally.

That widens the scope of earlier reports, which had focused mainly on OnePlus exiting the US and Europe and suggested India might be spared. Bloomberg’s reporting says that is not the case — the India exit is simply coming later.

The reported reason is financial pressure. Bloomberg says Oppo’s phone business has been strained by weak performance in the US, Europe, and India, along with rising geopolitical tension tied to selling Chinese-made phones in the US.

The same reorganization is also said to include Realme fully exiting China. At the same time, Oppo will focus more heavily on Central Europe and the Nordic countries, where it is still seeing some success.

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The shift has already been visible in India. OnePlus has spent recent months reducing its presence there by closing most of its partner-run offline stores, shifting toward online sales, and merging its after-sales service network with Oppo’s.